For Immediate Release
Atlanta Housing rebrands Choice Atlanta and completes enhancements to its corporate site.
Atlanta, June 8, 2020 – Atlanta Housing (AH) unveiled the rebranding of the new Choice Atlanta website and logo as well as a refresh of the AH corporate site. Both sites offer improved functionality, a streamlined, user-friendly design and greater transparency of AH products and services.
“As affordable housing evolves, and as we continue our mission of serving those in need, we took an opportunity to review our external channels of communication and identify ways to improve them,” said President and CEO Eugene Jones, Jr. “We wanted our sites to be of greater service to our families and stakeholders, and we also wanted to be able to tell our story more effectively. With these changes, we are better positioned to accomplish both of those things.” AH’s corporate site enhancements are a continuation of rebranding efforts that took place in 2018. The refresh now features more functionality, intuitive navigation and direct access to AH products and services from the landing page. Visitors can stay in the know through an events and happenings page, and the site increases transparency around public meetings and other announcements, and program rollouts. Also, the site offers high-visibility blog space to highlight AH news, initiatives and success stories about AH residents and program participants.
The Choice Atlanta sites touts a full rebranding, which included a new logo and a complete website redesign. It contains information about the University Choice Neighborhood footprint; and it tells the history of Roosevelt Hall (named for President Franklin D. Roosevelt) and University Homes, the nation’s first public housing community for African Americans. In addition, the new Choice Atlanta site spotlights programs, services and dedicated space for news and community happenings. With quick links, multiple navigation menus and multimedia, the new site enhances user experience overall.
“Launching this new website provides a platform to share the impact of our achievements in three critical areas: Housing, People and Neighborhood,” said Ernestine Garey, senior vice president of Choice Neighborhoods. “The Choice Atlanta team works tirelessly to uplift and transform our three target neighborhoods, Atlanta University Center, Ashview Heights and Vine City. Since receiving the $30 million Choice Neighborhoods Implementation Grant in 2015, we are well on our way to producing 506 units of mixed-income housing, increasing average family incomes and improving educational outcomes for students of all ages.”
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About Atlanta Housing
Led by President and CEO Eugene Jones, Jr., the Housing Authority of the City of Atlanta, Georgia (AH), is the largest housing authority in Georgia and one of the largest in the nation. AH provides and facilitates affordable housing resources for nearly 24,000 low-income households comprised of approximately 50,000 people using affordable housing resources that include AH-owned residential communities, AH-sponsored mixed-income, mixed-finance residential communities, tenant-based vouchers, project-based rental assistance, supportive housing arrangements and homeownership opportunities. AH’s programs are funded and regulated by the U.S. Department of Housing and Urban Development (“HUD”).
In 2015, Atlanta Housing (AH), in partnership with the City of Atlanta, received $30 million in funding through the Choice Neighborhoods Implementation Grant (CNIG), awarded by the U.S. Department of Housing and Urban Development (HUD). The grant supports Choice Atlanta’s efforts to revitalize the former University Homes public housing site and three residential neighborhoods collectively are known as the University Choice Neighborhood. Like HUD’s Choice Neighborhoods program, Choice Atlanta focuses efforts on three core goals: Housing, People, and Neighborhood.
Visit Atlanta Housing at atlantahousing.org or follow us on Twitter at @housingatlanta. Also visit cnatlanta.org.